Strategic Marketing

Who Would Benefit
Those already in a marketing role wishing to enhance their skills with more detailed knowledge of strategic marketing.

Course Description
Delegates will learn how to conduct a successful marketing campaign. Marketing activity integrates all the key functions of a business and speaks directly to the customer through its processes. It seeks to blend instinct and judgment with analysis and fact for successful marketing skills. In combining these influences a company is able to construct a marketing strategy that will be pivotal to its commercial success. This programme is designed to equip delegates with the framework within which they will be able to understand the importance of a clear marketing strategy and marketing framework.
CPD Points: 12
Training Course Category: Sales
Recommended No. of Days: 2
Training Course Location: To be determined by Client
Learning Outcomes
At the end of this programme the delegate can:

• Apply strategic thinking to a campaign
• Demonstrate effective analytical thinking
• Instil vision
• Propose strategic marketing principles
• Exercise powerful marketing judgement

The Programme Includes:
Marketing concepts
Your relationship, your market
The marketing strategy process
Marketing strategy in its context
Organisational influences
External influences
Realigning your plan
Some robust principles to adhere to
Developing a Strategic Marketing Plan
Constructing your strategic marketing plan
Presenting your strategic marketing plan
Evaluating your strategic marketing plan



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  • 180 Days