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Social Media Intermediate Level & Hootsuite – Overview

Who Would Benefit

This workshop will benefit anyone who is looking to improve their social media skills.

Course Description

This workshop is targeted to those business people with a working knowledge of social media wanting to know how to their expertise to the next level.
We investigate exactly what social media can offer and how, by applying a more strategic approach, the results can impress even the biggest social media sceptic.

The course is appropriate for a wide range of people but you may be a business owner, a marketing manager or have responsibility for social media.

CPD Points: 6
Course Category: Sales
Recommended No. of Days: 1
Can this course be ISM accredited?: Yes
Course Location: To be determined by Client

Learning Outcomes
• Demonstrate an understating of effective social media skills
• Explain how to make the best use of social media
• Show how to manage a social media platform
• Demonstrate how a robust social media strategy can benefit your business

The Programme Includes:
Developing a social media strategy for:
Linkedin
Take full advantage of this fantastic business resource.
Creating a visitor-friendly profile
Using the full extent of Linkedin sections – how & why
Facebook
Examining the business proposition of this social media giant.
The why and the how of setting up an effective business page.
What to post
Maximum engagement
Twitter
Often underestimated we’ll demonstrate the power of Twitter for business.
The why and the how of managing an effective business profile.
What, when and how to post
Creating engagement
Blogging
You are an industry expert. Your blog tells us this and needs wider circulation.
How to find topics that attract
Techniques for a well written and SEO friendly article
The use of Power Words
The workshop is designed so that delegates can leave with a number of easy take-aways that can be quickly implemented to make an immediate difference.

Afternoon session:

Hootsuite – managing your Social Media

Hootsuite answers the social media critics who say that social media takes up too much time. No longer do you need to spend time on multiple social media sites putting your business message across. This workshop will demonstrate how to manage all of your social media platforms from a single dashboard.

Hootsuite saving you time – and money

What is Hootsuite?

Registering on Hootsuite
Importing your social media sites
Using streams
Hootsuite within the Social Media Strategy
Increasing your efficiency
Putting you on top of your social media game
What Hootsuite analytics can do for you
How to use bulk uploading – and why
The Content search tool

What you will need to bring:

Notepad and pen
Your laptop or tablet for practical work
Your user name and passwords to access your social media accounts
This workshop has surprised many by the ease with which social media can be managed from a single dashboard. It is a must for the time-starved business people who know that they need a social media presence.

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