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Facebook for Business – Why & How?

Who Would Benefit

This workshop will benefit all those wishing to make the most of Facebook as a marketing tool.

Course Description

One of the social media giants, Facebook has remained dominant in the social media space because of its commitment to change & reinvent itself for the benefit of users.
Learn what the most recent changes are and how they will affect you. Find out how to create more engagement for your business, leading to new business.

CPD Points: 6
Training Course Category: Sales
Training Course Duration: 1 day
Training Course Location: Virtual, online or classroom-based

Learning Outcomes

Demonstrate an understating of Facebook and how it works
Explain how to make best use of Facebook commercially
Show how to manage Facebook to your advantage
Demonstrate how a robust Facebook strategy can benefit your business

The Programme Includes:
Your Personal Facebook profile
Your Facebook business page
Security settings for your Facebook personal profile
Changes to the Facebook newsfeed algorithm and how it affects you
Following other pages on Facebook – which ones and why?
Status updates and the one third x 3 guideline
Content curation – how to
Memes – what are they and why you should use them?
Sales messages – their function
The use of Power Words in your post
The timing of your posts
Facebook Advertising – cost and effectiveness
Facebook insights – what do they mean?
Facebook Pixels
Remarketing and retargeting on Facebook
Measuring your effectiveness and ROI
Delegates leaving this workshop will have a greater understanding of how to make Facebook work effectively for their business. There will be numerous tips about how to work smarter and why one method works better than another.

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