Essential Marketing Skills

Who Would Benefit
All commercial professionals wishing to gain a deeper understanding of the marketing skills.

Course Description
Delegates will learn the basics of marketing skills. This highly enjoyable and interactive workshop examines the essential skills of effective marketing. The course focuses in detail on helping the delegate to understand the market in which they operate and the placement of products and services.
Delegates will leave with a clearer idea of the core concepts of marketing techniques and how to stimulate response and improve awareness.

CPD Points: 6
Training Course Category: Sales
Training Course Duration: 1 day
Training Course Location: Virtual, online or classroom-based

Learning Outcomes
At the end of this training course the delegate can:

• Establish and understand the key marketing concepts
• Consider and apply key marketing principles effectively to implement your plan
• Demonstrate a deeper understanding of strategic awareness
• Explain the value of informed competitive awareness
• Show a strong customer focus

The Programme Includes:
Characteristics of good marketing
S.W.O.T analysis
Implications for the company
A P.O.I.S.E marketing strategy
Profitable
Offensive
Integrated
Strategic
Effective
Segmenting the market
Selling/using research information
Positioning ~ 4 P’s product / price / place / promotion
The 5th P = People
Using market research and information