Engaging & Aligning Your C-Suite with Brands
Brands are emotionally-orientated intangible assets. This can make it hard for the c-suite to genuinely believe in brands where objectivity, finance and hard facts count.
Data also shows those in the c-suite can struggle to have a firm handle on how brands are built.
To drive growth through brands marketers, need to be able to engage the c-suite with brands. This short course on Engaging & Aligning Your C-Suite with Brands will provide you with some practical tools, templates and insights that will help you do that.
This short course on Engaging & Aligning Your C-Suite with Brands is a section from our Delivering Brand-Driven Growth course. If you’ve taken Delivering Brand-Driven Growth there’s no need to take this course. If not, then taking Engaging & Aligning Your C-Suite with Brands is a mighty fine place to start as it will give you a feel for the type of thinking we share in Delivering Brand-Driven Growth.
- Build your business case for brands
- Engage and align your c-suite with brand
- Demonstrate that brand – not short-term ROI – drives growth
- Show your c-suite brands drive financial performance in ways they understand
- Prove intangible assets such as brand are the primary driver of company value
- Demonstrate brand drives performance in B2B markets
- Write clear and concise objectives that will mean something to your c-suite
- Understand the importance of using data to engage your c-suite with brand
- Use straightforward brand language that will engage – not alienate – your c-suite
- Receive practical advice – based on Dr. Coleman’s 25+ years global experience – on how you can drive growth through brands
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