Emotional Intelligence for Salespeople

Who Would Benefit

Everyone interested in developing their communication and interpersonal skills, to help the relationships with customers and sales performance.

Course Description

The main aim of this workshop is to help delegates understand how emotional intelligence offers a means for developing the communication and interpersonal skills needed by salespeople to develop and improve relationships with customers.
Delegates will explore the ability to recognise their emotions in detail, understand what they’re telling them, and realise how their emotions affect people around them. This is particularly important in sales, as it is becoming more and more difficult to differentiate between products in a particular sector for any length of time. This means that the quality of the relationship with the salesperson can make all the difference.

Learning Outcomes

Understanding emotional intelligence
Applying emotional intelligence to enhance sales performance
Self awareness / elf management / social awareness / relationship management
Developing personal impact
Developing success strategies
The Programme Includes:
– What is emotional intelligence?

– Group discussion

– The four elements of emotional intelligence

What impact Emotional Intelligence can have on sales performance?
– Emotional Self-Awareness

– Accurate Self-Assessment

– Transparency

– Adaptability

– Initiative & optimism

Social Awareness
– Empathy

– Organisational Awareness

– Service Orientation

Relationship Management
– Influence & building trust

Enhancing sales performance
– Linking benefits to client’s needs with integrity

– Advancing the sale

– Handling objections

– Expanding the sale

Developing success strategies
– Maintaining peak performance

– Emotional intelligence and how it underpins personal impact

Review personal objectives



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  • 180 Days