Commercial Awareness

Who Would Benefit
All managers will benefit whether in sales or a non-sales role. The Commercial Awareness Training Course will enhance the commercial knowledge of how a business works from a financial perspective.

Course Description
On this training course, the delegate will learn the importance of developing commercial awareness. This course is designed to help delegates understand the commercial needs of the business and gain an appreciation of exactly how their role fits into the company matrix. They will also study the effects and consequences that their own decision making has on the bottom line and how this affects business overall.

CPD Points: 12
Training Course Category: Management & Leadership
Training Course Duration: 2 days
Training Course Location: Virtual or classroom based

Learning Outcomes
At the end of this training course the delegate can:

• Demonstrate an understating of effective planning skills
• Explain SWOT and PEST analysis and your core market
• Show how to manage costs effectively and explain profit / profitability
• Demonstrate good commercial awareness knowledge
• Explain how to manage customers for growth

The Programme Includes:
Commercial awareness ~ a definition
Sales vs Marketing orientation
Strategic business planning
S.W.O.T. analysis
Strategic options
Pareto principle
Product life cycles
Building closer customer relationships
Promotional activity
Managing costs
Targets and incentives
Creative problem solving
Decision making strategies
Understanding cash flow
Producing ‘commercially aware’ business plans



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